Alberta

ALBERTA PACIFIC FURNITURE S.R.L.: COMPANY PROFILE THE COMPANY For thirty years the Alberta brand has been recognised as a guarantee of quality in the design and production of sofas and armchairs. The company is headquartered in the Province of Treviso in the north east of Italy and has taken both its tradition of fine craftwork and its passion for creativity and design from this stimulating and active land. In order to meet the needs of ever-changing tastes the company has developed and now manufactures an extensive range of products based on two basic divisions, their textile and leather furniture collections. The experience they have gained working with these materials enables Alberta to be proactive and continually develop new solutions. The company mission is to create original products which combine great looks with practicality and quality while ensuring the utmost respect for the environment. ALBERTA PACIFIC FURNITURE SRL is a company in the upholstered furniture sector, which has become a reference point for the Italian and European business world for the main sales networks. The company was founded in 1978, with the opening of the first factory for the production of armchairs for the office and the living room. It was characterised right from the start by a strong vocation for export and close attention to customer needs. The customer's product requirements have always represented the focal point around which company life turns, to which it always tries to respond with the greatest flexibility and speed. In 1998 Royal Alberta was set up: this company dedicates itself exclusively to products with a 'real leather' covering. The new Royal factory, sited at Noventa di Piave (VE) was thus an addition to the other production units that had opened over the years in various locations in the north-east area. Also thanks to the support of these specially created satellite structures, ALBERTA P.F. follows the production process from the design of the models up to the manufacture of the finished product. The company is present on the design market with a complete range of upholstered furniture for the home, in leather and fabric. Specifically, production includes sofas, easy chairs, modular living room furniture, armchairs, sofa beds, beds, chaises longues, recliners and poufs; also marketed are coffee-tables in various finishes and other extra furniture items. The design is the result of a constant search for a distinctive style, which is also the fruit of collaboration with the best architects. This is a process aiming at user comfort, to satisfy the multiple needs of relaxation, but always with an eye to integrating upholstered furniture into a modern, functional environment. ALBERTA P.F. can therefore boast a wide range of models, as an element of differentiation, together with an excellent capacity for flexibility, elasticity and rapidity of response to the needs of the customers and attention to detail and finish. The company, in addition, can offer assistance and support to the sale of the products, through the design of the layout, the training of sales staff, suggestions for the setting up of displays and personalized marketing proposals.