Sele

In 2009 Ambi Toys was bought from Brio by Selegiochi S.R.L., Italy, a subsidiary of Città del sole, with the chief intention of reviving the brand back to its original splendour. Selegiochi will proudly be adopting the original philosophy that helped see Ambi Toys rise to the top all those years ago ? that is, beautiful iconic design, high quality finish and of course innovation. As a company we are well aware that these toys need to be of the highest quality as they will almost certainly be one of the child's first impressions of the world. We therefore guarantee that there will be no compromises on quality and high end design that complies with the principal vision of the original designer, Patrick Rylands. The current range is an assortment of classics from the past. They were all designed in order to help promote imaginative play, interaction between individuals and of course to provide that all important link between child and parent and they are all products which we believe still retain the Ambi ?spirit'. Selegiochi will be working very hard in order to regain the position as the parent's first choice for baby products, and we are positive that we will once again establish the brand worldwide as a high quality range of beautifully designed baby toys.