Apr

In 2002, Alexandra Bennaim created the APR Agency in Paris after eight years in charge of the internal press and licensing departments of Kelly Hoppen Interiors. . Her fluency in French and English has enabled her to amass an impressive portfolio of both French and International clients - a considerable asset for this decidedly European business. Our client's unequivocal satisfaction is facilitated by APR's team of experienced and bilingual account managers that ensure that each client receives the utmost personalized attention Having a true expertise in the design market in France and abroad, APR specialises in the high-end interiors, design and lifestyle industries and represents design and lifestyle clients from all over the world. APR has a keen understanding of the design world and extensive press contacts in both specialized and generalist publications in over 60 countries worldwide. Rigorous in its methodology and devoted to achieving uncompromising results, APR's objective is to develop unique communication strategies for each individual client that will set them apart from the competition. PRESS RELATIONS APR collaborates with more than 2,000 French and international journalists across 60 countries, as well as with 400 design websites by: - Creating press kits: design, text and production. - Planning press events and trips. - Supplying product for photo shoots and visual element requests. - Providing product information and image management. - Managing press feedback and press books. COMMUNICATION - Developing communication strategies tailored to each client. - Designing, drafting and implementing media communication. - Overseeing and collaborating on photo shoots. - Advising on the development of our clients' websites. - Helping our clients merge seamlessly with the APR network. EVENT PLANNING APR organizes various press events including cocktails, product/brand launches and press lunches/dinners that bring our clients vis-à-vis with the press and key industry figures in the world of architecture and interior design.