MALHERBE Paris Shop layout - Caudalie

Details

Description

For this first flag-ship in Asia of the Caudalie brand, the agency has created a concept that shows and touches the very essence of this brand. The whole is inspired by the cellars of Château Smith Haut-Lafitte where this brand was born, which offers revolutionary beauty and care products capitalizing on the unique virtues of grape seeds. The concept includes barrel-shaped podiums made of oak wood, vine vines and vine shoots dress some of the walls, digital screens and light boxes tell the story of the brand and detail its promise of beauty. This shop, which also includes a spa, also functions as an embassy of the brand in Asia and allows to seduce in addition to customers, professionals and the media.

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Features

• Country : FRANCE