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Binova - Kitchen island-Binova-Regula AD

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Kitchen island - Regula ad

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A product inside a project


REGULA by Paolo Nava and Fabio Casiraghi for BINOVA, the pluralist and destructured kitchen, that places people, with their specific practical requirements, at the centre of the domestic environment. A versatile system, free from pre-established schemes, REGULA leaves behind the classical concept of horizontality, continuity and staticity to arrive at a "relational" and "cosmopolitan" interpretation of the kitchen.

REGULA is designed to be fitted against the wall or in the centre of the room. It can be seen from all sides in any perspective and from any angle. The birthplace is the whole world, its language is universal, its nature polymorphous and flexible, mutable in height and in the other dimensions, according to ever new and personalized articulations.






Products often change year after year and adapt themseves through compromises, with an high risk to lose part of its appeal.
REGULA AD comes back to the roots of a deep innovating project, highlighting its original strong contents, both functional and aesthetical, with no compromises.
A kitchen product belonging to us and to whom we should belong, thought for an educated and watchful
audience, capable of distinguish the real design values and to look ahead of trends and styles.













REGULA AD as an archetype, "total white" or "total black", a choice of strength. Colours without colour, the choice of a sign before form, each component shows its value, all the rest is "too much".
And more, "steel" as thread of the metallic parts, all the surrounding being just a matter of character. Such as a body ready to be shaped according to the personal vocation and spirit, choosing through a wide ranges of chromatic and material finishes.




Tops are finally thinner to respect the whole design without losing the quality of the evolved flushed surfaces, enhancing instead a perfect integration. Full-Colour stratified laminate with flushed appliances and stainless steel top for a total welded surface, all in few millimetres.
Handles appear and disappear defining the REGULA AD communication language through finishes either coordinated or contrasting with doors.

The person, with his own identity, his passions, plays again the central role being the main actor in the kitchen system surrounded by object and tools placed at his own "height".


REGULA has been selected by ADI (Associazione per il Disegno Industriale) for the Compasso d'Oro ADI 2001 award. Moreover, it has been selected by I.Dot (ITALIAN DESIGN ON TOUR).

Product description Product description
  • Origin : ITALY
  • Materials : Stained wood
  • Style : Design
  • Designer : Paolo Nava e Fabio Casiraghi
  • Date of creation : 2009
  • Factory ref. : +39 075 809701
1 déclinaison product

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