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    Decofinder useful for exhibitors

    The Right Turnover

    When reaching a financial equilibrium, a firm who has a 5% turnover increase, often sees its profits increase by 40%.

    A few useful "reminders" : Do not overestimate your notoriety

    • In the sector of decorative furniture, only a handful of firms benefit from spontaneous notoriety : Ikea, Habitat, Roche Bobois../.. Genevieve Lethu.
    • They are the only ones that can be looked for by name.
    • However notorious, these firms have no guarantee that their name will be automatically associated with all the products they offer.
    • For all the other firms if, obviously, they are known by their own customers, it is only by ensuring the visibility of their products that they can be chosen by new clients.
    • If showing an object is not enough to sell it, no one has ever been able to buy a decoration item without seeing it first.
    • Even if a customer goes to your retailer, do not forget that it is the final customer who will buy your products. So show them.
    • Even your own current clients may not know all the products they could buy from you.

    Different client targets

    • 1 -The one that ensures your current turnover : your customers.
    • 2 -The one that is on the verge of buying and does not know you.
    • 3 -The one, which may become your customer in the future.

    Your present customers
    It is important to strengthen what has been acquired; to keep your loyal customers in order to increase or to maintain your current turnover. Do not lose your market share to some more active competitor. When dealing with a retailer's circuit, loyalty comes by presenting the yet unknown products and by sending additional customers.

    Buyers who want to purchase
    This target does not yet know you and is looking for information : it is the right time to show them your products. It is a new phenomenon : now with the help of Internet, a buyer can manifest his need and will await a relevant answer there and then. These additional customers are both new and precisely targeted. Furthermore, this new target is more and more numerous. And it will always be more profitable to satisfy a buyer's need than to try and create one.

    Tomorrow's customer
    The means to reach this target are well known : press (advertising or editorials) exhibitions (professionals or all-public). The main drawbacks : the cost and the limited efficiency (difficult to quantify). However, they do have their specificity and utility. Like current clients, future buyers are using the Internet more and more to prepare, in a calm environment, their future purchases, visits to exhibitions...

    The right media : Decofinder

    Designed to satisfy the buyer's needs, (see Useful for buyers), Decofinder's audience translates its popularity and the relevance of its approach. Useful for buyers, DF is useful for exhibitors.

    DF is a permanent factor of visibility and of notoriety for an additional and international clientele with a high purchasing power.(see Audience).

    The meeting
    PAD Paris Design+ Art
    The PAD ( 3rd to 7th april 2024) the world's leading design fair created in 1998, is the founding and unmissable event for international design collectors. It brings together the
    Read more
    15/11 - 31/03
    Chana Orloff / Sculpter l'époque
    18/10 - 02/04
    Mark Rothko
    14/11 - 14/04
    Le Paris de la modernité
    08/01 - 21/04
    Exposition au Chäteau d'Amboise
    The AgendaDecoDesign
    The AgendaDecoDesign

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